Build bridgesĪdding social elements to your game provides a platform for players to communicate and share their positive experiences to a wider audience. We’ve outlined three tips players have told us they value to keep them coming back for more. Social in-game features, tournament-style play modes, and forging open lines of communication between players are just a few examples of elements that help build and maintain a thriving, positive player community. They can become unique versions of themselves in each game experience they choose, meeting different types of players around the world. Players feel encouraged to invest their time when they feel connected to the experience, meeting new people and playing alongside friends near and far. So what makes a loyal player? It all hinges on cultivating a strong sense of community.Ĭommunity building is more important than ever in the world of games. We see that players who enjoy playing every day also want to invest in the experience, with the majority of our in-app purchase revenue coming from players who play seven days a week. Meanwhile, player loyalty is one of the strongest indicators of a game’s success.Īt Scopely, our mission is to inspire play, every day, keeping our “regulars” top of mind as we create ongoing experiences. In fact, a recent study showed that almost 49% of users abandon an app just 24 hours after it’s initially installed. With hundreds of thousands of mobile video games available to consumers at the tap of a button, keeping players engaged, entertained, and connected is a challenge that can keep gamemakers up at night.